conditions. If preventive maintenance program can't reduce costs, this PM program is regarded as not having cost efficiency.
(2) Preventive Maintenance can extend equipment life.
That is the most powerful reason to do preventive maintenance. PhD Jun-ha Kim said that Planned alternatives designed to eliminate or reduce wear and tear in facilities. So PM program reduce the amount of reactive mai
High-Tech Textiles
1. Smart flame-resistant textile
1) 배경
IED(Improvised Explosive Deviced:급조폭발물)로 인한 사상자발생으로
화염방지의 필요성을 절감하였다.
2) Nomex®
듀퐁사에서 1960년대 초반에 개발한 Aromatic polyamid(aramid) fiber로 1967년부터 상업적으로 생산되기 시작. 지금은 화염방지 소재에 있어 하나의 명
3. 3D TV launching background
1. Since Movie ”Avatar” is a box office hit, 3D movie
is produced and played steadily.
People are gradually interested in 3D.
2. People’s interest turned 3D movie into 3D TV at home.
3. After world-cup in 2010,
people predict 3D TV at home
TV technique competition is turned
monitor’s thick and HD into 3D.
▶ After launched 3D TV
Ⅰ. Introduction of ‘HEODAK’
▶Information about (주)얼떨결 and products
‘HEODAK’ is a brand name of products made from chicken breasts. The CEO of (주)얼떨결, HEO KYEONGHWAN (a comedian), exteriorized this in July, 2010. He was interesting in making a good shape himself so he used to buy chicken breasts. Using chicken breasts, he felt that buying, using, and keeping chick
Hi Mart
→Electronics shop.
2011’ Kimchi refrigerator Series
(There are a wide variety of
advertising by season and product)
The most important thing is to give laughter however a little bit countryfied look in ad
jingle marketing
→ Ad recall rate and Brand Awareness
‘하이마트로 가요’ campaign (Realism + Comic)
Star Marketing → Exclusivity
wearer's entire body except for a small region about the eyes, which is covered by a concealing net or grille.
②Chador
*Nations: Iran
A chador is an outer garment or open cloak worn by many Iranian women in public spaces. A chador is a full-length semicircle of fabric open down the front, which is thrown over the head and held closed in front. It has no hand openings or closures but is he
a brand of potato and wheat based snacks originally developed by Procter & Gamble(A.k.a P&G). First sold in the U.S in October 1968, and distributed internationally by the mid-1970s. Pringles are sold in over 140 countries and have yearly sales of over US$1 billion . In April 2011, P&G agreed to the $2.35 billion sale of the brand to Diamond
2.2 Change the system
-Tangible changes
Change of the office circumstance
There is no personal desk or chair in the headquarter office of UNICLO. The CEO, Yanai, thought providing individual desks for employees hinder making creative office atmosphere because employees were just busing holding their position and status. Moreover in this atmosphere employees didn’t discuss and cooperate.
a brand of potato and wheat based snacks originally developed by Procter & Gamble(A.k.a P&G). First sold in the U.S in October 1968, and distributed internationally by the mid-1970s. Pringles are sold in over 140 countries and have yearly sales of over US$1 billion . In April 2011, P&G agreed to the $2.35 billion sale of the brand to Diamond
High quality with low price
Various promotion
Long guarantee term
Advertising
Brand Loyalty
Quality
Price
Toyota re-call
Financial crisis of US car co.
Succeed of other models
FTA
Economic crisis
Green economy policy
New model of competitors
I Sales Objective
Average Sales of Genesis
– 1900 in 2008
→ Increase Sales up to 4000